Aromatique is an apothecary bitter category originating in Neudietendorf, Thuringia in 1828 by the pharmacist Daniel Thraen.
The 100% spice-based bitter was created to aid in a stomach illness epidemic. With rising popularity, Th. Kramer & Co factory was founded in 1876 producing an Aromatique
among other products.
By 1945, there were five existing Aromatique factories, which were subsequently nationalized as part of the Soviet Occupation Zone. When the two Germanies reunited, the Soviet Union listed the companies for sale to private parties.
Lutz and Marina Sanders purchased Th. Kramer & Co. Today, the Sanders family operates the only surviving Aromatique, thus trademarking the category as the name of their brand.
“Just as my father, Erich, introduced Jägermeister 50 years ago to the Western US, we are introducing Aromatique, a unique German Bitter.”